Panel discussion “From Conception to Launch: The Marketing Thread” from the 2023 Utah Life Sciences Summit presented by BioUtah on November 9, 2023. Panelists included Stacy Boothe, CMO of Savvy Marketer Studio; Russ Bjorkland, VP of marketing and strategy of Fluidx Medical Technology; Kelly Himle, head of marketing & strategy of Transit Scientific; and Aimee Kilpack-Francis, director of global product management of Scientia Vascular.