Making Social Media Work for Your Company was presented by Nathan Gwilliam on November 12, 2025 at the 2025 Utah Life Sciences in Salt Lake City. Social media platforms can provide life sciences companies with an impactful tool for marketing, sharing research, patient outreach, professional networking, and product education – all amid an intricate regulatory environment. Digital communication strategies are necessary to influence target audiences, tell a company’s story, and get the word out about innovative medical technologies and therapies that improve and save lives being developed. Nathan Gwilliam will help attendees understand the more advanced ways social media can be used to bridge credibility gaps that exist with traditional social media platforms.