Once a medical device has been approved by FDA and received a reimbursement code, companies turn their attention to selling their products, only to learn that 80% of hospitals buy their products through contracts negotiated with Group Purchasing Organizations. Todd Ebert recently retired as the head of the National Healthcare Supply Chain Association. He possesses expert knowledge of how GPO’s function. If you market medical devices or intend to in the future, you’ll want to listen in.
